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Google Ads Management

Google Ads that make your phone ring — and prove it

Most Google Ads accounts we audit are paying for clicks that were never going to buy. We rebuild campaigns around the searches that turn into calls, booked jobs and sales, then track every result back to the dollar so you know exactly what your ads return.

Google Ads Management by Kal Marketing
Is this you?

Signs you’re leaving customers on the table

Built for: Service businesses that need calls this month, and ecommerce brands running Shopping and Performance Max.

  • You’re spending every month but can’t say how many calls or sales it produced.
  • Your ads show for searches that have nothing to do with what you sell.
  • Cost per lead keeps climbing and your last agency only sent click reports.
The cost of waiting

Untracked ad spend doesn’t just waste budget — Google’s bidding learns from bad data and gets worse over time.

What we do

How we get you results with Google Ads Management

01

Conversion tracking first

Calls, forms, bookings and purchases tracked properly so Google optimizes for customers, not clicks.

02

Intent-based campaign structure

Campaigns built around high-intent searches, with negative keywords that stop paying for “free”, “jobs” and “DIY” traffic.

03

Ads and landing pages that match

The ad promise and the page match, so more of the people you pay for actually call or buy.

04

Weekly optimization

Search terms, bids and budgets reviewed weekly — and a monthly report in plain language: what we spent, what it returned, what’s next.

What you can expect

  • More calls and sales from the same budget
  • Lower cost per lead or purchase
  • Reporting you can understand in two minutes
How it works

Three steps from invisible to in-demand

No 12-month guesswork. You’ll know where you stand in week one and see the first fixes go live in the first month.

  1. 01

    See where you stand

    Start with a free AI visibility check or a strategy call. We look at how Google, Google Maps and AI tools see your business today — and where your competitors are beating you.

  2. 02

    Fix what’s leaking

    We plug the biggest leaks first: broken tracking, wasted ad spend, an under-built Google Business Profile, pages Google can’t read. Quick wins fund the long game.

  3. 03

    Scale what works

    Once the numbers prove which channels bring customers, we put more behind them — and report every month in plain language: calls, sales, cost per customer.

Where this works best

Industries we help with Google Ads

Available in

Talk to us about Google Ads

A senior strategist reads every request personally and replies with next steps — no sales script.

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FAQ

Google Ads Management FAQ

Still have a question? Ask a senior strategist directly.

How much should I spend on Google Ads?

It depends on your market and what a customer is worth to you. We’ll estimate a starting budget from real search volume and cost-per-click data in your area before you commit.

How fast will I see results?

Google Ads can produce calls within days of launch. The first 30 to 60 days are about learning which searches and ads convert best, then scaling them.

Will I own my Google Ads account?

Yes. Your account, your data and your history stay yours whether we work together for a month or ten years.

Find out what Google and AI say about your business

Free, no obligation, and you’ll get screenshots — not a sales pitch.