SEO & AI search
Rank for the searches your best customers make — and get recommended by ChatGPT, Gemini and Google AI Overviews.
Learn moreThe art of getting found
SEO • Google Ads • Google Maps • AI Search agency
Your next customer is asking ChatGPT. Be the answer it gives.
We help service businesses and ecommerce brands across North America get found & chosen on Google, Google Maps, ChatGPT and AI Overviews since 2011.
Recognized, nominated & trusted
- ShortlistedCanadian Search Awards2020 · Ecommerce organic traffic
- NominatedTop 25 Internet Marketing People in Canada to Watch2020
- NominatedCanadian E-Commerce AwardEcommerce growth
- FeaturedDigital Marketing MagazineIndustry feature
- PartnerShopify PartnerEcommerce & migrations
- MemberGoogle Ads Advisors CommunityPaid search
- MentorThe ForumWomen entrepreneurs
- MentorWeBCMarketing mentor
Trusted by Brands across North America
Vancouver digital marketing agency
Kal Marketing is a senior-led SEO, Google Ads and AI search agency. Since 2011, we have helped trades, health clinics, professional services and ecommerce stores turn search into phone calls, bookings and sales. Measured in revenue, not rankings.
By the numbers
Results you can count — calls, sales and AI citations
- 16+Years directing digital marketingLocal, national & international markets
- 1,073%More phone calls in 30 daysGoogle Ads · local service business (+1,073.91%)
- 410%Ecommerce revenue growthOnline store · anonymous client
- 5,033Keywords cited in Google AI OverviewsCurrent count · up from 0
Results from individual client accounts (Google Ads, ecommerce platform and search visibility data). Every business is different; we’ll tell you honestly what’s realistic for yours.
What we do
Be seen first. Called first.
Google Maps & local SEO
Move into the Google Maps 3-pack for the “near me” searches that bring phone calls and walk-ins.
Learn moreGoogle Ads management
Campaigns built around calls, bookings and sales — tracked to the dollar, reported in plain language.
Learn moreEcommerce & Shopify SEO
Collection pages, migrations, Merchant Center and Shopping — from a Shopify Partner.
Learn moreOur services
Services built to bring in customers
Equal focus on service businesses and ecommerce brands — because getting found on Google Maps and selling online need different playbooks.
AI SEO & GEO
Generative engine optimization (GEO) that gets your business named in ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity.
Learn more
Google Maps & Local SEO
Get into the Google Maps 3-pack for the searches that bring calls.
Learn more
Google Ads Management
Google Ads management focused on phone calls, booked jobs and online sales — not clicks.
Learn more
SEO & Organic Content
Senior-led search engine optimization that turns Google rankings into calls and sales.
Learn moreEcommerce & Shopify SEO
Shopify and ecommerce SEO from a Shopify Partner: collection and product page SEO, platform migrations, Google Merchant Center, Shopping ads and AI search visibility.
Learn more
Technical SEO & Audits
Technical SEO audits and fixes: crawling, indexing, site speed, schema, migrations and page pruning.
Learn moreStrategy-first growth
Explore fractional CMO Need a strategist — not another agency?
Senior thinking for Shopify and local businesses. You get the strategy; your team or our agency does the work. It’s up to you!
Ongoing · max 4 clients
Fractional Growth Strategist
Your part-time CMO: a monthly strategy session, async check-ins and a revenue-first roadmap.
Fixed scope · fixed priceStrategy projects
Brand growth strategy, GEO & SEO ranking audit, page-pruning audit, 6-month content strategy, holiday shopping revenue plan and ecommerce growth review.
Annual group programHoliday Revenue Sprint
A cohort for Shopify owners to build and launch their holiday plan together. Waitlist open.
“It’s so refreshing to work with someone who cares about your clients as much as you do.”
Choose your starting point
Three ways to start — pick the one that matches your problem
Not sure where the leak is? Start free. Spending money and unsure it’s working? Get a diagnostic. Ready to grow? Let’s talk.
“I don’t know if AI tools or Google even show my business.”
Free AI visibility check
FreeWe ask ChatGPT, Google AI Overviews and Gemini the questions your customers ask, and send you screenshots of who gets recommended — you or your competitors.
- Screenshots from 3 AI tools
- Your top 3 visibility gaps
- Delivered by email in 2 business days
“I’m spending money on ads or SEO and can’t tell what’s working.”
Paid growth diagnostic
Fixed feeA senior-level deep dive into your Google Ads, SEO, Google Maps and AI visibility — with a ranked action plan you can hand to anyone, including us.
- Ads, SEO, Maps & AI audit
- Prioritized 90-day plan
- 60-minute walkthrough call
“I know what I need. I want a partner to grow it — fast.”
Strategy call
30 minutesTalk directly with a senior strategist about your goals, budget and timeline. You’ll leave with honest advice on where to focus first, whether we work together or not.
- No junior sales rep
- Budget and channel advice
- Clear next steps
Senior-led, always
You work directly with a senior strategist
No hand-off to a junior account manager. The strategist you meet is the strategist who runs your campaigns.
- Technical SEO and Google Ads specialists since 2011
- Almost 8 years of senior director experience at one of BC’s fastest-growing agencies
- Shortlisted for a Canadian Search Award for ecommerce organic traffic
- Shopify Partner and member of the Google Ads Advisors Community
How it works
Three steps from invisible to in-demand
No 12-month guesswork. You’ll know where you stand in week one and see the first fixes go live in the first month.
- 01
See where you stand
Start with a free AI visibility check or a strategy call. We look at how Google, Google Maps and AI tools see your business today — and where your competitors are beating you.
- 02
Fix what’s leaking
We plug the biggest leaks first: broken tracking, wasted ad spend, an under-built Google Business Profile, pages Google can’t read. Quick wins fund the long game.
- 03
Scale what works
Once the numbers prove which channels bring customers, we put more behind them — and report every month in plain language: calls, sales, cost per customer.
Kal vs. the typical agency
Burned by an agency before? Here’s what’s different.
Ask these questions of any agency you’re considering — including us.
The questionKal MarketingTypical agency
Who works on your accountA 16+ year senior strategist leads every account personallyA senior person pitches you, then hands you to a junior account manager
What we report onCalls, bookings, sales and cost per customerImpressions, clicks and rankings for keywords nobody buys from
AI search (ChatGPT, AI Overviews)Built into every SEO plan and tracked monthlyNot offered, or sold later as an expensive add-on
ContractsMonth-to-month after onboarding — we keep you with results12-month lock-in contracts
Your accounts and dataYou own your Google Ads, Analytics and Business Profile — alwaysAccounts held in the agency’s name; hard to leave
SEO + Ads + MapsRun as one system: ad data shapes SEO, SEO lowers ad costsSeparate teams, separate reports, no shared strategy
Your full-service team
Senior strategy, specialist execution — without the full-time salaries
Every account is led personally by a senior strategist with 16+ years in SEO and Google Ads, backed by specialists for each part of your growth.
About Kal MarketingFractional growth strategist (CMO)
Sets your strategy, picks the channels and owns the results.
AI SEO & GEO strategist
Gets your business named in ChatGPT, Gemini and Google AI Overviews.
Google Ads manager
Builds, tests and scales campaigns that make the phone ring.
Local SEO & Maps specialist
Pushes your Google Business Profile into the Map Pack.
Content strategist
Plans and writes pages that rank, get cited by AI and convert.
Technical SEO & analytics
Fixes what Google can’t see and tracks every call and sale.
Industries
Built for service businesses and online stores alike
Trades & home services
Turn “near me” searches into booked jobs.
HVAC companies, furnace repair, plumbing, electrical, renovationsEcommerce & Shopify brands
More organic revenue, less dependence on ads.
DTC brands, Shopify stores, apparel, beauty, baby, fitnessMedical & health clinics
Fill your schedule with local patients.
Walk-in & family clinics, chiropractic, physio, massage, dentalProfessional services
Become the trusted local expert.
Insurance brokers, accountants, lawyers, consultants, real estateRetail stores that sell online
Connect local foot traffic and online sales.
Boutiques, specialty retail, multi-location storesLandscaping & outdoor
Book the season before it starts.
Landscape design, lawn care, hardscaping, pools, outdoor livingClient reviews
Read our Google reviews Don’t take our word for it
“[Kal Marketing] has been managing all of my client SEO, Google Ads, and now AI services for 5+ years. It’s so refreshing to work with someone who cares about your clients as much as you do… [Their] reporting is amazing! You will always know (in detail) what [they are] working on, what’s working, and what we need to tweak… I highly recommend [Kal Marketing] to anyone who is ready to take their business to the next level and not sure how to do it.”
“Very happy with the work they’ve done so far. They seem to get the most out of my limited budget compared to other companies in my industry.”
“[Kal Marketing’s] marketing skills are evident as [they] navigated me through our Google Ads campaigns and answered every single question I asked until I had completely understood. The service itself has given us hundreds of leads and a surprising boost in sales after only a few short months.”
“The e-commerce store has consistent sales now. The Google Ads & SEO strategy is effective and performing well overall in growth terms.”
“It has been a pleasure working with Kal Marketing. We have had substantial revenue growth in just 1 year!”
“[Kal Marketing] is a pleasure to work with. Our business has increased as a direct result of [their] hard work.”
“We’ve seen an increase in traffic to our office from Google, and I appreciate our monthly check-in meeting.”
“Our store is booming with sales. Customers find us locally through Google Maps and Google Ads.”
What does Kal Marketing do?
We help service businesses and ecommerce brands get more customers from Google and AI search. Our core services are SEO, AI SEO and generative engine optimization (GEO), Google Ads management, Google Maps and local SEO, technical SEO, and Shopify and ecommerce SEO.
Who do you work with?
Small and medium-sized businesses across Canada and the US: trades and home services, clinics, professional services, retailers and ecommerce brands. Our office is in downtown Vancouver, and we work with clients across North America.
How quickly can I get more customers?
Google Ads can generate calls within days of launch — one client went from zero to 47 phone calls in 30 days. Google Maps improvements usually show within 60 to 90 days, and SEO builds over 3 to 12 months. Most clients start with Ads or Maps for fast wins while SEO compounds.
What is a free AI visibility check?
We ask ChatGPT, Google AI Overviews and Gemini the questions your customers ask — like “best plumber in Surrey” — and send you screenshots showing whether your business is recommended, who is recommended instead, and your top three gaps. It’s free and takes about two business days.
Do you offer fractional CMO services?
Yes. Our fractional growth strategist works as a part-time CMO for ecommerce and local businesses — a monthly strategy session, async check-ins and a revenue-first roadmap, with execution handled by your team, our partner team or your agency. We keep it to four fractional clients at a time.
How much does it cost to work with you?
Monthly plans are scoped to your goals and market. Most combined SEO and Google Ads plans for small and medium businesses start around $2,000 per month, plus ad spend. The paid diagnostic and strategy projects are one-time fixed fees.
Do you lock clients into long contracts?
No. After onboarding, plans run month to month. You own your Google Ads, Analytics and Business Profile accounts, so you’re never stuck.
How long has Kal Marketing been in business?
Kal Marketing has been helping businesses grow since 2011. Our lead strategist has more than 16 years of experience in digital marketing, including almost eight years as a senior director of marketing at one of BC’s fastest-growing agencies.
Let’s work together
Make them see you.
Tell us about your business and goals. We’ll look at how you show up on Google, Google Maps and AI tools and reply with honest next steps.
- Office
- #2400 West Georgia Street
Vancouver, BC V6E 3P3 - Serving
- Vancouver, Surrey, Abbotsford, Calgary, Vaughan
and clients across Canada & the USA
- Vancouver
- Surrey
- Abbotsford
- Calgary
- Vaughan