Senior expertise, without the big-agency runaround
Kal Marketing is a senior-led team of technical SEO and Google Ads specialists, with more than 16 years of experience growing businesses across Canada, the US and international markets.
Results first. Reports second.
We’ve spent more than 16 years inside Google Ads accounts, Search Console data and ecommerce analytics — for local service businesses, national brands and international stores.
Kal Marketing started because too many small and medium businesses were paying agencies for activity instead of results: reports full of impressions and rankings, while the phone stayed quiet. Our approach is simple. Find where customers are slipping away, fix that first, then scale what makes money — and report it in plain language.
Today that includes a new frontier: making sure your business is the one ChatGPT, Gemini and Google’s AI Overviews recommend. The fundamentals haven’t changed — be the clearest, most trusted answer — but the places people ask have.
- Fractional growth strategist (fractional CMO) for ecommerce and local businesses
- Technical SEO and Google Ads specialist
- SEO organic content strategy and ecommerce growth strategy
- Shopify Partner — ecommerce SEO and platform migrations
- Member of the Google Ads Advisors Community
- Mentor at The Forum, helping women entrepreneurs grow
- Marketing mentor at WeBC
- Canadian, North American and global marketing experience
Strategy first. Execution where it belongs.
Our lead strategist works as a fractional growth strategist — a part-time CMO for ecommerce brands and local businesses. We sell the thinking: what to do, in what order and why. The work itself is done by your team, our partner team or your agency, so every dollar goes where it moves revenue.
Explore fractional CMO- Fixed-scope strategy projects. Brand growth strategies, holiday shopping revenue plans, GEO & SEO ranking audits, page-pruning audits, 6-month organic content strategies and ecommerce growth reviews — each built on a proven, repeatable playbook.
- Fractional strategist retainers. A monthly strategy session plus async check-ins for a small roster of clients — never more than four at a time.
- An annual group program. The Holiday Revenue Sprint: a cohort for Shopify owners to build their holiday plan together.
- ShortlistedCanadian Search Awards2020 · Ecommerce organic traffic
- NominatedTop 25 Internet Marketing People in Canada to Watch2020
- NominatedCanadian E-Commerce AwardEcommerce growth
- FeaturedDigital Marketing MagazineIndustry feature
- PartnerShopify PartnerEcommerce & migrations
- MemberGoogle Ads Advisors CommunityPaid search
- MentorThe ForumWomen entrepreneurs
- MentorWeBCMarketing mentor
16+ years of getting businesses found
- 2014–2021
Our lead strategist spends almost eight years as Senior Director of Marketing at one of BC’s fastest-growing agencies (11th fastest-growing business in BC in 2020), scaling a team to 20 people.
- 2020
Shortlisted for a Canadian Search Award for ecommerce organic traffic, and nominated among Canada’s top internet marketing people to watch.
- Today
Helping service businesses and ecommerce brands across North America win on Google, Google Maps and AI search.
Senior strategy, specialist execution — without the full-time salaries
Every account is led personally by a senior strategist with 16+ years in SEO and Google Ads, backed by specialists for each part of your growth.
About Kal MarketingFractional growth strategist (CMO)
Sets your strategy, picks the channels and owns the results.
AI SEO & GEO strategist
Gets your business named in ChatGPT, Gemini and Google AI Overviews.
Google Ads manager
Builds, tests and scales campaigns that make the phone ring.
Local SEO & Maps specialist
Pushes your Google Business Profile into the Map Pack.
Content strategist
Plans and writes pages that rank, get cited by AI and convert.
Technical SEO & analytics
Fixes what Google can’t see and tracks every call and sale.
Burned by an agency before? Here’s what’s different.
Ask these questions of any agency you’re considering — including us.
Don’t take our word for it
“[Kal Marketing] has been managing all of my client SEO, Google Ads, and now AI services for 5+ years. It’s so refreshing to work with someone who cares about your clients as much as you do… [Their] reporting is amazing! You will always know (in detail) what [they are] working on, what’s working, and what we need to tweak… I highly recommend [Kal Marketing] to anyone who is ready to take their business to the next level and not sure how to do it.”
“Very happy with the work they’ve done so far. They seem to get the most out of my limited budget compared to other companies in my industry.”
“[Kal Marketing’s] marketing skills are evident as [they] navigated me through our Google Ads campaigns and answered every single question I asked until I had completely understood. The service itself has given us hundreds of leads and a surprising boost in sales after only a few short months.”
Let’s talk about your growth
30 minutes with a senior strategist. Honest advice on where to focus first.